SEO

Importance of Local SEO

You could be the biggest shop on Main Street, but if you don't show up in local searches online, you're missing out on a significant amount of clientele and sales. As a local business, it's extremely important for you to be visible for your industry’s keywords. Our job is to make sure you're seen in all the places your customers are, especially the ones who are the closest to your business. That's just where Local Search Optimization (LSO) services comes in.

Statistics

Did you know that 35% searches on Google are local searches? And a majority of these are carried out on mobile devices? All these numbers indicate that you can't afford to be left behind as far as optimization on local searches is concerned. Contrary to popular belief, focusing on local search results is not a short-term strategy and requires as much of a time and investment as "regular" SEO and sidelining local SEO efforts can cost your business a pretty penny in the long run.

Consistent NAP across Directory Listings

In local SEO, NAP stands for Name, Address and Phone Number, which is needed by all your customers to reach your store. We will work towards correctly featuring your business name, current address and phone number on all online directories as well as on the footer of your E-commerce store or website. Information with regards to store location, working hours and products and services will be consistent and correct whenever you are searched online.

Local Search Engine Optimization to improve Small Business

We will use local keywords, specific to your industry, users’ demands and geographic-specific events, to enhance interactions on Google and other social platforms. Localized searches will direct more footfalls to your store (physical and online) and positively impact your business sales.

Benefits

The biggest beneficiaries of localized campaigns are small businesses vis-a-vis eateries, local grocery stores, libraries, museums, local franchisees and professionals such as plumbers, electricians, beauticians, educators, instructors, etc. If you are running a restaurant in a suburb, your clientele will be the people living in your backyard. A local SEO package is designed and implemented in way that the people living near you, hear about you, and come to you to satisfy their needs.